This is the fun part! You get to share you and all of the things you love about this business in a number of outlets. You can do this on social media, with printed marketing materials, at events (in-person and virtually), and really any creative way you want to share. But the key is doing what you enjoy doing and being yourself. Don't get caught up using only generic corporate photography or designs; instead, develop a brand that best promotes you. People will want to buy from YOU (someone they know, like, and trust).
Marketing your business
time to market this amazing brand
There are thousands of people selling Zyia, so you need to stand out and really be clear about who you are and why you are special. Because people will shop with you because of YOU! And people want to see you, know you, trust you, bond with you, and more!
Here are some good questions to answer so you can better define who you are and how to promote yourself:
Once you do this, boil it all down and come up with 3-5 things that make you special that you want to now share with others when marketing Zyia.
Something important with this business and really in life is to believe in yourself! So many people doubt themselves and wonder if they have what it takes to do this business. You do! You are special (see above) and God made you unique—so hold onto that and celebrate your uniqueness. You're an important part of this team and you will change a lot of lives by sharing more about you and this business with others. If you have any doubt about this, here is a great podcast: God Doesn’t Create Junk by Bob Heilig of Your Virtual Upline.
Here are some good questions to answer so you can better define who you are and how to promote yourself:
- What titles do you hold? (mom, entrepreneur, nurse, fitness instructor, etc.)
- How do others describe you?
- What are you passionate about?
- Who is your ideal customer?
- What makes you unique, special, and who you are?
- How does all of this connect to Zyia and the products?
Once you do this, boil it all down and come up with 3-5 things that make you special that you want to now share with others when marketing Zyia.
Something important with this business and really in life is to believe in yourself! So many people doubt themselves and wonder if they have what it takes to do this business. You do! You are special (see above) and God made you unique—so hold onto that and celebrate your uniqueness. You're an important part of this team and you will change a lot of lives by sharing more about you and this business with others. If you have any doubt about this, here is a great podcast: God Doesn’t Create Junk by Bob Heilig of Your Virtual Upline.
Define who you are
You do not want to market to the masses—they won’t all care. But once you figure out who is your customer, you'll have a better idea of who to market yourself to and who you want to make your posts about. Stop talking about you, and share how you can help them! Here is a good worksheet and guide to figure out who is your ideal customer and team member.
define who your customer is
Nail Your Niche Worksheet
This is a social selling business and even though some have success without sharing socially, it does take more work to do this. It does all come down to building relationships and trust with people and one of the best ways to do this is sharing yourself and your business on social media. Here are some tips and tools to help develop this plan.
Develop a Social Selling Plan
Facebook Tips
There are a ton of resources for how to best use Facebook. The one that's the most effective is through a VIP page, but you also want to make sure all of your “friends” know about your business, just like you share other things about your life. Make sure you are not always promoting your business either—this gets annoying and people will stop paying attention. Also do not be generic! It's fine to use Zyia generic images but your friends will connect more when they see you in the clothes. They love you, not the model you might be sharing, and will be more interested in what you are doing and not what they might be wearing.
Instagram Tips
Instagram is a good way to connect with people for sure but it does take a little more work, and it's not as instant or easy as hosting an Online Facebook Party. So if you are limited in time, focus on parties first and then look to build an Instagram business. It is a great free way to market yourself, and if you do it correctly, is a way to connect with people all over the country who can become potential customers or, better yet, reps!
Instagram is a good way to connect with people for sure but it does take a little more work, and it's not as instant or easy as hosting an Online Facebook Party. So if you are limited in time, focus on parties first and then look to build an Instagram business. It is a great free way to market yourself, and if you do it correctly, is a way to connect with people all over the country who can become potential customers or, better yet, reps!
DEVELOP A SOCIAL SELLING PLAN: part 2
Don't spend a lot of time creating pretty pictures and designs. There are tons of free designs already made by other reps and available to use! Visit this Zyia Marketing Design Facebook page at least once a week to get ideas. Be careful not to go on there too much (it can be a time sucker) but just go in for an hour, get what you need, and be done. A tip for that page is to use the Media files and scroll through folders or the photos instead of reading all of the posts. NOTE: You do have to be added to the page by another rep so ask your sponsor to add you.
Use the Zyia Marketing Design Facebook Group
Facebook Zyia Marketing and Design Page
Below are two videos you can use when promoting Zyia. Zyia also does review videos every week on any new release so you can use this youtube page to watch them or to send them to customers who might want to learn more. These review videos are also on each product details page on the Zyia website along with other photos of the product.
Good Zyia Videos to Use for marketing your business
marketing resources
